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Apricot Lane Boutique

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Celebrating just over a year in Centennial, Colorado, Apricot Lane Boutique has risen to the top of the list of must-stop shops for Denver locals. The trend-setting store offers a unique boutique retail concept to those in the neighborhood by bringing in new items every single day from emerging fashion trends out of the Los Angeles fashion district. Apricot Lane has been named to lists such as Hottest Retailer, Top 500 Franchise Brands, Top in Franchisee Satisfaction, and Top 50 New Franchises in the past and has been featured in national media outlets such as CNN, NBC’s Today Show, People Style Watch and more!

Apricot Lane launched in 2007 as the first franchised women’s fashion and gift boutique and quickly filled a huge void in the fashion industry. There were hundreds of national and small boutique operators, but not a lot in the middle; Apricot Lane offered a franchise concept that helps local owners have the same resources as the nationals do.

Apricot Lane Boutique prides itself in constantly seeking out the latest fashion trends, celebrity-inspired branded apparel, jewelry, handbags and gift items and offering them at affordable prices. The boutique sets itself apart from other retailers in that it is set up to be able to react immediately to constantly emerging trends and very frequent shipments in each of its stores. In doing so, it has created urgency not before seen in the fashion market and the chance for fashion seekers to know there are only a very limited number of people in their community who may have the same item they just purchased, creating a unique and individualized shopping experience.
Unlike having to shop in “seasons,” as the large chain retail stores buy, Apricot Lane’s consistent arrival of new merchandise eliminates the need for a back room full of the same inventory as on the floor. When new arrivals come in they go directly on the floor for sale, creating unlimited choices for shoppers and a chance to find something new every time a customer comes into the store.

Apricot Lane Boutique appeals to both mothers and daughters, teens through 50s, giving women a chance to re-ignite that favored bond over shopping. Even though the store always features the most on-trend looks, each generation has the ability within the store to choose just how far they wish to represent each trend.

The Apricot Lane Boutique in Centennial features a store manager with a personal styling background. She is able to help decide what the store should order based on the needs and requests of other women in the Denver area who shop at Apricot Lane along with her insight about fashion trends. The flexible franchise system allows for a store such as Centennial to keep a large inventory of cold-weather clothes, whereas one on the West Coast may change its floor to Spring more quickly. Being able to react to everything from the weather to a pro sports team colors, each store offers a personal shopping environment for its locals. For Apricot Lane’s customers, knowing they aren’t just shopping for their next must-have item but are also being catered to by their own personal stylist really sets the store apart!

For those wanting to shop in the comfort of their own home, the company just expanded on the success of its brick and mortar stores to its brand new online website, The online presence
will continue to offer a unique boutique experience to its customers who will enjoy high-fashion, on-trend looks at affordable prices. The site features editorial looks, beautiful product and lifestyle images, a live chat and
easy checkout, all while displaying different items that are not otherwise available in physical store locations throughout the country.
Apricot Lane is constantly stocked with on-trend apparel and fashion accessories and then complements that
with candles, bath and body products and unique gift items that give the boutique a different feel from a typical apparel retailer. The store concentrates on actively scouting out new brands and looks for ways to give back to the community, such as designating a portion of sales to a non-profit or offering select items that donate a portion of sales to various charities with each purchase, creating a whole area in store featuring gifts that give back.

Apricot Lane Boutique Centennial invites everyone in to see for themselves what the store has to offer. The limited availability of each piece and affordable prices are the perfect combination for the customer to impulsively purchase that next must-have item without even checking the budget, because, after all, at Apricot Lane, when it’s gone, it’s gone and it will be replaced with something completely new!

To someone wanting to add a few key accessories to spice up their already great wardrobe or to those wanting to start the new year on a stylish foot with a whole new look, the staff likes to say, “Come to Apricot Lane–your
closet depends on it!” HLM
Apricot Lane Centennial is open daily and located at The Streets of
Southglenn, 2154 East Commons Avenue #321, Centennial, CO. Contact them
by calling 303-955-7452.