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Define and Refine

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Having owned both retail and service-based businesses, I wish I had been aware of these five tips for new business owners.

If you can’t see yourself doing it in five years, don’t start. Launching a new business takes not only financial investment but a great expenditure of time and energy. Make sure this is a product or service that has longevity. 

Identify goals and business/content pillars of your niche before you start. Think of these pillars as a table of contents. Defining them will solidify a foundation for your business to build upon and strategically keep your efforts on track.

Identify influential mentors early on. Observe their successful habits and recognize those worth emulating. Use your mentors for their expertise and immediately implement advice as it pertains to your specific niche. Consistently refine what’s working for you. 

Acknowledge value and avoid a pattern of discounting. Your product, service and your time offer benefits. Discounts can ultimately devalue your offering and train customers to drop shop, buying only when prices are dropped beyond positive profitability. Stay patient. 

In the beginning, motivation is easy to come by. Once the initial excitement wears off, discipline must endure. Schedule time for activities that maintain your commitment. Knowledge is literally at our fingertips through the internet, books, podcasts. And don’t forget to schedule time for yourself. Accomplishments are worth celebrating and so are you.

By: Tracci Dare

Tracci Dare, social media creator, influencer and coach, authors The “Social” Scene for HERLIFE Magazine, sharing strategies for your social media growth. Follow her on Instagram @daringdarlingbold where she shares lifestyle, fashion, home and wine. Need social media help or want to know more? Email her at tddconcepts@gmail.com.

@daringdarlingbold
tddconcepts@gmail.com