Content Strategies for Service-Based Businesses

Providing valuable content by offering tips or insight gives your clients a reason to follow and interact with you. Here are ten content ideas to get you started.

HOW TO
Suggest three easy-to-follow steps to achieve a desired result.

AVOID THIS
Share a common mistake your clients or viewers may be making and provide an alternative or solution.

GET PERSONAL 
Share the story of how you got started or why you do what you do.

TUTORIAL
Show how to perform a specific task within your niche that authentically highlights the benefits of your product or service.

TRADE UP
Exchange THAT (habit/product/service) for THIS one.

IN THE KNOW
Share advice you wish someone had shared with you when you first started or advice someone did share that has been most beneficial.

MYTH BUSTER
Discuss misconceptions in your niche versus the facts.

A TO Z
Share an inspirational client success story or transformation.

INSTAGRAM vs. REALITY
Give a peek into a “day in the life” of your business, a client’s struggle with their journey, mistakes, comical bloopers, etc. Life isn’t perfect so keep it real with your followers and stay relatable.

ASK ME ANYTHING
Open up a dialogue for questions. You can do this on a LIVE or simply a question box on your stories. Just be sure to take the time to genuinely reply.

Written by: Tracci Dare

Tracci Dare, social media creator, influencer and coach, authors The “Social” Scene for HERLIFE Magazine, sharing strategies for your social media growth. Follow her on Instagram @daringdarlingbold where she shares lifestyle, fashion, home and wine. Need social media help or want to know more? Email her at tddconcepts@gmail.com.

@daringdarlingbold
tddconcepts@gmail.com