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Romanelli Optix

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The eyes have it, and when you’re sporting luxurious, fashionable glasses from Romanelli Optix you definitely have got it going on. The vision for this company: It’s time for you to see and be seen in the latest styles for your eyes.

Romanelli Optix, with five locations in the KC metro, features more than 100 lines of European luxury eyewear. Romanelli Optix also offers a private collection designed by the company and inspired by the kaleidoscope of colors in its logo. Crafted in

Germany, this line fulfills the creative wishes of customers that other lines simply can’t. From children’s sizes to larger adults, Romanelli Optix specializes in

fitting all faces, with something

for everyone in the family.


Opulence in Eyewear

“We offer the most exclusive European eyewear, doing business with leading wholesalers in Belgium, Spain, France, Germany and more countries. We’re truly unique to Kansas City,” noted Felix Milman, one of the owners of Romanelli Optix. “In addition to the lines we’ve carried for years, we’ve just added Chanel, Fendi and Dior luxury eyewear. They’re exclusive to Romanelli Optix.”

In 2004, Felix and his business partner, Roman Beznovsky, opened their first Romanelli Optix store in the Waldo/Brookside area at 7112 Wornall Road, on the Southwest corner of Gregory and Wornall, in Kansas City, Missouri. They combined their 25 years of experience in the optical business to establish the finest eyewear company in the metro, offering the most exclusive lines of European luxury eyewear available. They began with several lines but over the years have grown to their impressive listing of 100 luxury leaders.

Their product roster reads like a who’s who of the global fashion scene, with designers such as Roberto Cavalli, Tom Ford Eyewear, Cartier, Tag Heuer and many more. From an impressive selection of the perfect designer frames to their meticulous custom-cut assembly, you’ll receive the finest personalized service from skilled and detailed eyewear professionals. “We’ve cultivated a burgeoning vision of providing the most exclusive collections of European luxury eyewear under one roof,” noted Felix. “Over the years, Romanelli Optix has developed a faithful following of customers thirsty for its exceptional cohesion of high-end design and selection of 100 European lines.”


Choices throughout the KC Metro 

Over the years this impressive strategy has paid off for Romanelli Optix and, most importantly, its customers as the business has expanded to meet their needs. In 2006, a second facility was opened at 4756 West 135th Street, Leawood, Kansas. In 2012 a third location was opened at 5033 West 119th Street, in the Hawthorne Plaza, Overland Park, Kansas.

In 2014, a fourth shop, Romanelli Sun Galleria in Park Place, was created at 5261 West 116th Place, in the Park Place Plaza in Leawood. It features an extensive collection of sunglasses for luxury and sport wear. In 2009, Milan Optique, at 608 West 48th Street, was opened on the Country Club Plaza, Kansas City, Missouri, offering luxury eyewear handpicked by Felix during his worldwide travels.


Exquisite Qualityand Service  

Romanelli Optix knows that the most stylish frames won’t overcome lenses that aren’t carefully crafted, meeting each customer’s exact prescription requirements. From high index to digitally surfaced lenses, the latest and greatest optical products and lens technology available are employed for all customers. Every location has a certified optician on staff to help you select the perfect pair of eyeglasses addressing all of your optical needs. “We offer meticulous custom-cut assembly in our own lab, which ensures you receive the best quality available and that your completed pair is back to you within five to seven days or sooner,” remarked Felix. “You can take great satisfaction and comfort in knowing your eyewear meets your exact requirements.”

Felix and Roman understand that fashion forward eyewear is a considerable investment and these dollars must be guarded with a strong warranty program. For every frame Romanelli Optix sells, a full two-year warranty is extended at no charge. In addition, any changes made to your prescription within a 60-day period from your original purchase date will be corrected at no charge. Romanelli Optix features Essilor Lenses, the world’s leading eyeglass lens manufacturer, and uses its flagship product, Crizal Anti-Reflective Coatings. Because this high quality product is featured, customers receive an indefinite scratch warranty.


A Spectrum of Choices

“While you’re shopping the fine selection of frames at Romanelli Optix, you’ll enjoy a great retail atmosphere boasting a kaleidoscope of fresh colors matched with clean lines,” commented Felix. “The contemporary, yet structured setting transforms eyewear shopping into an energizing experience, with the staff assisting you along the way.”

The eyes do have it when you visit any of the four Romanelli Optix shops and the Milan Optique boutique in the KC metro. The experienced and welcoming staff sees every visit as a personal consultation with you. You’ll be expertly guided through their immense selection of face-flattering, luxurious frames, coupled with exact lenses matching your prescription. See and be seen in great fashion forward eyewear from Romanelli Optix. HLM


Visit both of the websites for Romanelli Optix at or