Lauren Frisch Pusateri
Spotlight on Swimwear Solution: Expertise to find your perfect swimsuit fit
Swimwear Solution: Expertise to find your perfect swimsuit fit
written by cindy mcdermott | photographs by lauren frisch pusateri
buying a swimsuit can be one of the most frustrating experiences a woman endures. According to industry statistics, a female will try on 20 to 25 suits before she finds one that she likes.
But finding the right suit is really about finding the right place to purchase it. Swimwear Solution, Overland Park, Kansas, carries Kansas City’s most popular swimwear and resort wear and is dedicated to making that process easier for you.
A plethora of choices
Owner Laurel Jones takes great pride in finding the right suit that complements your shape, giving you the courage to step out on that wonderful water-filled stage. “I’m on the sales floor five days a week to work with you. I listen to feedback from my customers and I assist them through the process of purchasing a suit. My staff and I will help take the fear and frustration out of your next swimwear purchase,” shared Laurel. “In addition, I personally select all merchandise while attending the major resort wear shows in Miami, Southern California and Dallas. Swimwear Solution offers a huge stock of merchandise in a variety of styles and colors. We’ll have something for every woman.”
Swimwear Solution is Kansas City’s premier swimwear and resort wear boutique. There’s an astounding 8,000 designer swimsuits in stock, year round, in a wide range of prices. Labels carried are Ralph Lauren, LaBlanca, Gottex, Sunsets Separates, Becca, Miraclesuit, Kenneth Cole and so many more. The sales professionals at Swimwear Solution will assist you in finding the perfect swimsuit.
Resort wear and more
Laurel’s been in the resort wear business for nearly three decades as Swimwear Solution has outgrown two locations because of its popularity. Now in its third boutique, this store boasts an incredible 3,500 square feet at the Hawthorne Plaza. The focus is on swimwear, but there’s also a huge selection of resort wear such as dresses, cover ups, sportswear, tops, accessories, sandals and more. These exciting and unique fashions are not just for the beach, they’re great clothing to wear any time the sun is bright. Swimwear Solution is your one-stop shop for resort wear.
“Because we’re locally owned, we’re not on a program such as the department stores that have to merchandise a certain way and
buy certain things,” remarked Laurel. “The selection is wider and better. Because we’re a specialty store, we can offer a variety of price points, from designer labels to suits that are more budget minded.”
Swimwear Solution is the one-stop boutique for your vacation, beach, lake or pool wardrobe, with the most exciting and fashionable swimwear and resort wear on the market. The shop specializes in swimwear sizes 4 or XS up to 22; cup sizes A-G; plus sizes and long torsos. Suits for water aerobics and post mastectomy are also featured. In fact, you will find great warm-weather clothing to wear at home or out on the town.
“You can mix and match all of your pieces to really bring value to your wardrobe. We sell items that can be color coordinated, and that includes the tops and bottoms of your swimwear to your cover ups to lounging wear,” commented Laurel. “You can accessorize them to move you into the evening for dinner wear.”
Guidance and answers
Not only is the selection impressive, so is the assistance you’ll receive from Laurel and her staff. Each associate has been trained to help successfully guide women through this mind-boggling process. “At Swimwear Solution, an associate will greet them, and, if the customer desires, lead them by the hand. We’ll take them through the store to figure out what they’re looking for. We have a set of questions to ask each customer that helps us select things for you.
“When you’re in the dressing room, we check on you multiple times to ensure things are working for you,” added Laurel. “As for the customer, I ask that you’re open to trying things on and give me the truth about what you want this suit to do. Do you desire more support? Do you want to cover your legs or need tummy control? The best customer is the one who walks in the door and will ask for help and advice.”
Laurel and her fabulous staff at Swimwear Solution guide all customers, from preteens to senior citizens, through the process and find the right suit that looks great, fits well, complements your shape and supports your body. “Everyone can wear a suit with no drama involved. It’s really about being comfortable with who you are right now and what works best for you,” shared Laurel.
“Swimwear Solution offers a great selection, and my staff is here to help you, not just to ring you up. It’s a different shopping experience than at the department store or ordering on line. So let’s go out there and have fun with a great-looking suit and resort wear from Swimwear Solution.” HLM
Visit the store at 4845 W 119th Street, Overland Park, Kansas, in the Hawthorne Plaza.
