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Direct Appliance and Home of Modesto: The Appliance, Cabinet and Flooring Store with a Whole Lot More

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“Not every kitchen needs our appliances, but a lucky few deserve them.” This lighthearted yet accurate statement from the Direct Appliance and Home website sums up how this Modesto business feels about not only their products and services, but the fact that this team of 16 truly loves their chosen industry.

Serving the Central Valley for 22 years, Direct Appliance and Home was originally known as Direct Maytag Home Appliance Center of Modesto, opened by Jack and Cyl Ugar. In 1997, the Ugars added other major appliance brands and changed the name to Direct Appliance. Sadly, in early 2000 both owners passed away, leaving very big shoes to fill. Two employees, Ron Winter and Bud Heller, reopened the store, and Direct Appliance has continued to provide the delight and beauty of home appliances in the Central Valley ever since. A sister store, Direct Flooring & Home, now makes it a one-stop remodel destination with flooring, countertops and custom cabinetry.

Extensive Brand Offering
With two appliance sales locations, the main store on McHenry and the 701 K Street outlet in Modesto, the company is proud of their vast knowledge of kitchen and laundry appliances. They are an authorized dealer and servicer of such brands as Viking®, SubZero®, Wolf®, Dacor®, VentAHood®, GE® Monogram and JennAir®.

In 2006, Ron and Colleen Winter and partner Samuel Garrett opened Direct Flooring & Home, Inc., which sells flooring, countertops and cabinetry at affordable prices at the McHenry location. Direct Flooring & Home specializes in kitchen facelifts, which take existing kitchens and transform them to updated gorgeousness. Co-owner Colleen Winter emphasizes that countertop customers are not required to buy a whole slab of material; instead, they purchase only the square footage they need.

Experience First, Then Purchase
“Direct Appliance is unique in many ways,” Colleen noted. “We have created a stellar reputation for being the premier source for major appliance brands that are sold by trusted, noncommissioned professionals. We also know that quality home appliances are an investment and also a very personal purchase. Our showroom features seven working kitchens and fully designed high-end kitchens where customers can touch, turn on, even cook on appliances that they’ve only seen on TV or in magazines.

This allows customers to ‘taste drive’ before they buy. We’ve had many customers try and buy; one of our most memorable was an avid baker who was having trouble finding an oven that could handle her large baking sheets. We invited her to bring one of her baking sheets to our showroom and she was able to see for herself which oven would fit her needs. She also did some baking in our showroom kitchen and she was ultimately able to purchase the exact appliance that fit her lifestyle and her needs.”

Service and Knowledge
In addition, Direct Appliance offers installation and in-home appliance service. Servicing what they sell is a point of pride for the Direct Appliance team and another way the company strives to provide the best possible customer experience before, during and after the sale. The company’s sales associates and service technicians are true specialists; many have been with the company more than ten years. All team members share the business’ mission to provide an unmatched shopping experience paired with deep knowledge and expertise in the industry.

“The industry has changed so much over the years and we still get very excited when new offerings and technologies in appliances become available.” Colleen added. “It is so thrilling to see the innovations that come out every year. For example, one of our state-of-the-art ovens is WiFi connected and can read bar codes on food packaging. This allows the oven to automatically set the temp and cook time for you. We also have refrigerators that have hot water dispensers to make soup, teas, and coffees; and convection steam ovens for the health-conscious cooks. The possibilities are endless.”

Shopping for high-end appliances can be an intimidating task for some, a fact that Direct Appliance is well aware of. But by offering service with a smile and a mission to go the extra mile for customers, this one-stop shop for home appliance and remodeling is a well-known destination for homeowners, designers and contractors.

“When someone visits our store, they feel the difference thanks to our one-on-one personal service and knowledgeable sales staff,” Colleen affirmed. “We take the time to work with our customers to find an appliance that fits their needs, budget and lifestyle, whether they are looking for a ductless range hood or a built-in refrigerator. If you love to cook and entertain in the heart of your home, you will love our store.” ■

To learn more about Direct Appliance and Direct Flooring & Home, visit them on the web at directappliance.com.